An SSL certificate is a digital certificate that authenticates a website's identity and enables an encrypted connection. SSL stands for Secure Sockets Layer, a security protocol that creates an encrypted link between a web server and a web browser.

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It is crucial to a business website for the following reasons:

1. Secures your website and prevents your customers getting a “This website is not secure.” message
2. Ranks your SEO level higher on Google meaning your website will rank much better.
3. It improves your website’s performance, optimization, and marketing.
4. Shows your customers you are a trustworthy brand

5. Prevents phishing emails